Photo credit: Kris Kazneri

I’m a creativity coach who helps dreamers and doers reconnect with their creative essence.

It’s never too late or too silly to invest in your creativity.

I'm a magnet for burnt-out techies and corporate girlies who've lost themselves grinding away at someone else’s vision of success. If you can't remember the last time you felt genuinely excited about something, or you feel your own creative fire slowly dying, I get it – I was there before. I was that person who couldn't drag herself out of bed because the "dream life" had turned into a total nightmare.

After spending 10+ years chasing the quintessential “Asian American” dream, I found myself feeling empty, uninspired, and unsure of where to go next. Somewhere along the way, I lost my sense of play and forgot what it felt like to feel truly alive in all aspects of my life.

If you’re here, then I have an inkling that you’re way too brilliant to settle for a life that’s less than extraordinary.

My inner child (aka: my 7-year old self) is happy to be back in my life!

You deserve to feel alive at work and in life

If you've forgotten how to be in flow or what it feels like to genuinely enjoy something (like, what even is play?), it's not because you're broken – it's because we've been conditioned to believe creativity is frivolous and productivity is everything. I've made it my mission to help fellow dreamers and doers find their way back to their creative selves so they can build lives that actually light them up.

Whether you're a product manager, aspiring author, small business owner, or socially-minded entrepreneur, you're here because you're craving that spark again. We can find it together—and I promise we’ll have a good time doing it, too.

Services

Whether you're feeling stuck, craving inspiration, in need of accountability, or seeking a creative community, we can work together to craft the perfect plan for us to work together no matter where you’re at in your creative journey.

  • Ready to unleash your creative genius? Private coaching is where the magic really happens. Together, we’ll confront and break through pesky creative blocks and find new pathways to your creative center. We’ll dive into the dark and twisty places play with your craziest ideas, and map out an action plan to unlock your full creative potential.

    Each 1:1 relationship is tailored, not templated, because everyone’s journey is unique. We’ll set goals and intentions, which will serve as a blueprint for our work together.

    What it includes:

    • 50-min live video calls

    • Summarized notes for each session

    • Unlimited text/voice support

    • Optional assignments and exercises

    • Resources and readings

    • Private client folder

    • Free and early access to new programs and offerings

    My books are currently OPEN to new clients who are ready to get a little wild with their dreams! Book a free Chemistry Chat and let’s see if we’d be a good match!

  • Creativity can feel pretty lonely when you’re flying solo. My seasonal group programs bring the magic of community into the center of your creative journey. These are perfect for people looking to meet other dreamers and doers who just get you.

    Spring 2025 program: Blossoming (a 14-week artist’s way circle in Los Angeles).

    Fall 2025 program: To be announced.

  • Have a creative challenge that’s driving you bonkers? Book a one-off jam session where we’ll laser in on a specific roadblock–whether you’re stuck on a project, need someone to bounce wild concepts off of, untangle those messy creative knots, or map out your next brilliant move. We’ll laugh, we’ll play, and cook up a game plan that’ll get you unstuck and vibrating with excitement about what’s next.

  • Looking to boost creativity in your workplace? I’ve teamed up with ERGs and people teams to craft interactive workshops and events (available both in-person and virtually) that don’t just unlock your team’s creative superpowers—they give everyone permission to bring their full, authentic, brilliant selves to work every single day. Because when people feel free to be genuinely themselves, that's when the real magic happens!

    Email me or get in touch below if you want to scheme about this!

  • Gift yourself the literal time and space to recenter, play, and reconnect to your most authentic self in a beautiful setting with other like-minded and heart-forward creatives (and yes, YOU are creative!).

    The next retreat will be in Fall/Winter 2025.

My coaching style 🪄

As an eldest daughter (of immigrants, no less), it’s impossible for me to be anything other than your biggest advocate.

Having lived past lives as a former brand consultant, tech girlie, and creative entrepreneur, I am intimately aware of the fears, insecurities, and anxieties that jump out when you’re considering charting out your own path.

My coaching serves as a playground to cultivate self-trust, self-accountability, and imagination. Together, we’ll go after the idea that’s been quietly living on a dusty shelf, explore your curiosities, and bring back the joy of creating. You’re capable of so much — and I’m here to empower you with the tools, resources, and encouragement to design a life that makes you feel alive.

energetic

Our sessions will include a mix of high-energy exercises, art therapy tools, and creative activities to get the juices flowing. As a design thinker, I weave in experimentation and play into our work to help you unlearn and expand what’s possible. You can expect an unrivaled dose of out-of-the-box thinking for brainstorms and problem solving sessions, too!

bullsh*t

I’ll serve as a mirror to help shine a light on the things you’ve been avoiding, tell your inner critic to sit tf down, and make space for you to think bigger and bolder about yourself and your dreams. I’m not in the business of generic advice; I will challenge you to get clear on what you really want so we can be intentional and strategic about how we’ll get you there.

a little woo woo

I’m more of a Rihanna Pisces than Jhené Aiko Pisces, which means I bring equal parts spiritual magic and get-sh*t-done energy to spark introspection and self knowledge. Creative recovery is spiritual, so we can play with tarot, human design, and everything in between. I do live in LA, after all.

culturally-minded

Navigating creativity and self-actualization as a BIPOC requires some serious cultural nuance. I have a lot of heart for 1st and 2nd gen. immigrants and BIPOC women looking to live life on their own terms. I innately understand the lived experiences and struggles unique to this community and approach everything with a culturally-informed lens to help you move past limiting beliefs.

big worksheet energy

If it’s your jam, then I’ll send you off with thought-provoking readings, reflection prompts, or creative assignments to keep the fire lit between our sessions (but, if HW gives you flashbacks to all nighters, then we can totally skip it!). We’ll always end our sessions with at least one juicy action step to keep rh

my hype people 🙌🏼

"Working with Krystie is the best thing I’ve done for my writing in a long time. Having her in my corner is like having someone perpetually fighting off my writer’s block. I can’t tell you how helpful our sessions are. Every time we talk, I leave feeling like I have a whole new perspective on things and it’s so exciting. I made more progress working with her in a month than I have working alone for five years. She’s a badass and I feel so lucky to be working with her."

— Kristin W.

"Krystie is an empathetic and an individual who is present in her time with you. She was super flexible in going between creativity and business coaching. It's a scary and challenging time for first-time founders, but the value she brings as a sounding board is immeasurable. She brought clarity and best practices to help my mental wellness throughout my journey and I would recommend Krystie to other founders who need coaching!"

— Suzy C.

"My relationship with my creativity has gotten healthier and I feel more at peace about making art. I built a more sustainable creative practice that feels joyful and supportive. It was so helpful to have the opporutnity to reflect on my process with another creative. Krystie provided specific, concrete guidance to help me move through challenges in this career pivot and I felt very motivated. She pushed me when I needed it the most and I always appreciated her proactive energy."

— Erika J.

"I appreciated all of Krystie's guidance as I embarked on a personal brand journey to become an entrepreneur. I was in the early stages of carving out something from myself after striking out on my own and it was helpful to work with her to help me realize my big dreams."

— Tesiah C.

"Krystie is an absolute powerhouse! She is incredibly detail-oriented and was a wizard at keeping me (a founder who loves to reside in the "big picture" clouds!) on track and grounded. Most importantly, Krystie is such a genuine person, with a huge heart and a warm, infectious energy, Her creative and collaborative spirit made our time together both productive and fun. If you are considering working with Krystie in any capacity — do it! You won't regret it.”

— Angelee L.

“Working with Krystie was exactly what I needed to take my writing career to the next level. Her bespoke tools, creative support, and insightful questions helped me believe in the art of the possible in my work—both creatively and emotionally. I highly recommend Krystie as a creative coach.”

— Irving R.

Ready to make moves?

Interested in working together? I can’t wait to meet you! Book a free intro call or fill out the inquiry form below. From there, we’ll schedule a discovery call to see if we’re a good fit.